How does Wimbledon maintain its premier position on the global sporting stage and what does this look like in a pandemic?
Examining the Wimbledon brand, the various revenue streams available, and the increasing need for sport to engage with audiences across multiple platforms, students will learn how a careful balance of tradition and innovation informs The Championships' business plan.
Session length: 4 hours, including a tour, lunch break and Museum visit.
Session timings: 10:00-14:00
Minimum group size: 15 students
Maximum group size: 35 students and two groups per day (subject to availability)
Price per group: £168
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